Filter for Filter
Snapchat

Problem
Radicalization on the internet.

Insight
The filter bubble, often underestimated as a buzzword.
A phenomenon designed to make a personalized and tailor-made web experience but it will also isolate users in their own cultural or ideological bubbles.

Solution

Snapchat’s addictive filters is the perfect extortion tool for approaching the problem in a fun an interactive way.

Submission for Young Glory, Oct 2017  Awarded silver

Copywriter - Jakob Alledal
Art Director - Felix Gerlam