Filter for Filter
Snapchat
Problem
Radicalization on the internet.
Insight
The filter bubble, often underestimated as a buzzword. A phenomenon designed to make a personalized and tailor-made web experience but it will also isolate users in their own cultural or ideological bubbles.
Solution
Snapchat’s addictive filters is the perfect extortion tool for approaching the problem in a fun an interactive way.
Submission for Young Glory, Oct 2017 – Awarded silver
Copywriter - Jakob Alledal
Art Director - Felix Gerlam